While it feels kind of slimy, it is effective when done right. It’s why so many websites will have flash sales, the biggest words will be “for a limited time only,” and sometimes they’ll tell you how many copies of the product there are left, how many people have it in their carts, or they’ll say “hurry now, less than 50 left!” Even if you realistically had a long time to buy that product or the company actually has a lot of the product left, they create artificial scarcity and manufacture panic so that you’ll make impulse purchases. As we have learned with the pandemic, and as marketers have known for decades, having people panic is a really effective way to sell something out. They’ll also be making money off the games that they otherwise would not be making money from. I agree with Nancy Drew Walkthroughs on YouTube that Her Interactive probably has to pay for storage to keep physical items, so by selling the games, they won’t have to pay for the storage. It makes sense that they want to honor Nancy Drew’s anniversary (the first book came out in April 1930), so maybe that’s why they chose this month? But I feel like that can’t be the only reason.
I personally don’t believe that that is the only reason. 💜 We made it themed as collectibles but yes, once the physical units sell out, we don’t make anymore. The most accurate explanation is that we at HeR Interactive wanted to celebrate the month of April as Nancy Drew’s anniversary. Story Retold (LJ), on YouTube, works for Her Interactive and commented on that video in early April. But on the other, it could mean that they are trying to make the best financial decision that they can think of. On the one hand, it could be a last ditch effort to get whatever money they can before calling it quits.
For starters, many of the physical games have been sold out for literal years because they only make a set amount of physical copies. I watched a YouTube video that said that while this may seem like a bad sign, it might not be. Starting with the past couple of weeks, HeR is selling all of the physical copies of their games, as well as some other products (like their physical puzzles). Her Interactive has answered a few fans and said that they were working on a game, but who knows what that really means? To get a semblance of an idea, let’s do a deep dive. As of yet, there’s no proof that there’s going to be a 34th game.
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