
They use the same structure/format as the original title, but they do so in an entirely different context. No one would ever know that those five example titles were based on the original title. “How to Write a Romantic Novel That Your Fans Can’t Wait to Read”.


In turn, they’re not getting the clicks and reads they need to grow their audience (or in the case of paid content, they’re not getting the sales). Now here’s where a lot of marketers make a mistake: they use weak titles when they are creating their content. This includes free content (such as blog posts and lead magnets) as well as paid content (including your core program you are launching and other courses, reports, videos and more). One big key to building your email list in preparing for your Product Launch Formula style launch is to create plenty of compelling content.
